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A lovely Pelican first edition of Dr J.A.C. Brown's important survey of the area of persuasion
Areas covered include: commercial advertising, political propaganda, religious conversion and ethical concerns. Brown's writing is very accessible and informative. A fascinating read for those intersted in psychology and the power of the mass media, particularly in the current climate...
Publisher: Pelican
Publication Date: 1963
Binding: Paperback
Book Condition: Good